Easy upsell item: the custom gobo

Posted on April 15, 2011 by webmaster

By: Allan Reiss, product manager for CHAUVET®

Ahh, the custom gobo. It’s probably the easiest upsell item for a DJ or mobile performer to employ when booking an event—especially a wedding. A bride and groom’s initials, the year of a graduating class or a corporate logo—the possibilities are nearly endless. Custom gobos are relatively inexpensive to make, easy to work with and some can be used over and over again (say that ‘Class of 2011′ gobo) which maximizes the revenue you can make on a single investment.

Gobos (which stands for goes before optics) are patterns, images, words, etc., that are projected onto a wall or other surface from a projector or light fixture—or between the light and the surface. Gobos are often included in gobo projectors and moving heads or you can have a custom gobo created. There are several online companies that create custom gobos or you can make your own using transparency film. The type of fixture you use, a moving head or a gobo projector, will determine which type of gobo to make and both types of fixtures can accommodate easy gobo changes. Once you purchase the custom gobo, you can sell it to your customer for more than what you paid, plus the use of the fixture, for an event.

Click here for more about creating custom gobos.

DJ University is an online resource for the DJ / mobile performer sponsored by CHAUVET®. Look for more helpful posts like this one to come.