ProMobileDJ.com Publisher, best-selling author and veteran DJ Stacy Zemon has released her latest book called The Mobile DJ Entrepreneur. Stacy’s books as well as ProMobileDJ.com and ProDJTV.com – the DJ video site she founded – have been great resources for DJs everywhere, CHAUVET DJ recently caught up with Stacy to learn more about this new title.

CHAUVET DJ:
What Inspired you to write this book now?

Stacy Zemon:
I had more valuable information to share with other DJs who are looking to constantly improve, raise the bar on their services, and reap the rewards of knowing more about business, sales and marketing.

CD:
Who is the audience you hope to reach?

SZ:
Both newcomers and experienced pros can benefit from the tips, tricks and solid information found in The Mobile DJ Entrepreneur.

CD:
What do you think are some of the biggest challenges to people trying to start a DJ business?

SZ:
Building an excellent reputation to the point where they can spend less on advertising and marketing because their word-of-mouth referrals have grown significantly.

CD:
In your book you talk about getting out of your comfort zone and embracing failure in order to get to success. What do you think were your biggest failures were as an owner of a multi-op and how did they help you?

SZ:
My biggest failure as a multi-op was having unscrupulous business partners. I learned to be much more careful about who I choose to align myself with after that experience.

CD:
In your opinion, how can someone tell if they are an entrepreneur? Is starting a business a good idea for most Djs?

SZ:
Many DJs by nature are entrepreneurial-minded. That being said, it takes steller business and management skills to succeed whether as a single or multi-op in running your own company.

CD:
Your book is full of great advice for DJ business owners. Is there a single piece of advice you would give to a DJ wanting to start an entertainment business?

SZ:
Pay your dues for at least five years before starting your own company. Work for a multi-op first, learn all you can from the many excellent educational resources that are available out there, and make sure you’ve got solid competencies in business, sales and marketing before starting your own DJ service.

CD:
How can someone get a copy of your book?

SZ:
All of my books are available through ProMobileDJ.com and the Kindle version of The Mobile DJ Entrepreneur is available through amazon.com.