Behind the Scenes: DJ Expo 2011

Posted on August 29, 2011 by webmaster

by Jody Ligas, communications specialist for CHAUVET®

Here at CHAUVET®, we went to DJ Expo 2011 with a purpose. We understand many of our customers weren’t able to attend, so it became our mission to create a video that would take you inside the Music Trends booth and give you a first-hand look at our new products. Our goal was to give you a behind the scenes look and make you feel like you were there. We could’ve given you a straightforward video, but why when we could entertain you as well? Thanks to Todd, our awesome video guy, for coming up with a skit that was a blast to shoot but also met our goal.


On the first day of the show, we woke up early and immediately got to work. The first item on the agenda was the video, “Operation CHAUVET®.” I don’t think I’ve ever changed clothes so many times in one day! Todd’s idea was to have an undercover reporter attend DJ Expo and get the scoop on the six new CHAUVET® products. So, the characters “LED Lisa,” “Mr. Alneice,” and “DJ Blue Haze” made their debut. (We hope you got a few laughs and enjoyed watching it as much as we enjoyed making it!) Next up was footage of the main stage, which featured a performance by DVDJ Unique, and CHAUVET® Product Manager Allan Reiss, who ran the lights on the stage from his Android! Be sure to check it out here if you haven’t seen it.

During our visit, we were able to chat with Jim Tremayne, DJ Times editor, and get some insight into the show and all the events. While brief because he was busy being in charge, he gave us some great information! We also spoke with Bob Savarese of Music Trends to get his opinion on the traffic within the booth, customer reactions of the new products and overall opinion of the show. Afterwards, we had to rush to eat dinner, change clothes (again), and then head to the Promo Only party. Finally, at 2 a.m., we were done for the day!

Between filming, interviews, seminars and the Promo Only Party, our time in Atlantic City was booked solid. Though it was a lot of work, it was a lot of fun too. Because all work and no play isn’t any fun, we made sure to take some time and kick back and enjoy the performers at the Promo Only Party, poke around the Trump Taj Mahal and stroll along the boardwalk.