Six-Part Series: Photography – How to Master It and Use It to Expand Your BusinessPosted on November 13, 2013
We’re bringing you a helpful and insightful six-part series on photography! Why? Because we want to show you how low-light photography can be mastered and used to expand your mobile entertainment business. Read on!
Part 3 — How Do I Get That Photo?
by Ben Dickmann, Product Manager for CHAUVET Professional andILUMINARC
Ok, I know what you’re saying — “I don’t have the money to hire a photographer to just shoot for me” or “I’ve tried to get that kind of photo, but they just don’t turn out.” Well, you don’t need to worry about the first, and I’ll help you with the second. With a little practice and persistence, you’ll get the shots you want. Photography, like DJing, is a skill and something you need to practice. Anyone can push a play button and put an iPod on shuffle, but that doesn’t make a DJ. Likewise, anyone can push a shutter button, but that doesn’t make them a photographer.
There are a couple prerequisites to consider. First, you’re going to need some equipment. I’m not going to tell you to spend thousands on a camera and lenses, but telling me you have a 43 megapixel cell phone camera isn’t going to cut it either. Unless you want to get into photography as a serious hobby, a decent “point-and-shoot” camera will do what you need it to. I’m a big fan of Nikon and Lumix cameras for point and shoot. Canon makes decent cameras too, or so I’m told. For photographers, Canon vs. Nikon is like Mac vs. PC— guess what camp I’m in? Second thing you’re going to need is a tripod. Hand holding the camera won’t work as well as you want it to — trust me. Spend $30 on a tripod from Best Buy and be sure to buy one tall enough to stand on the floor. Tabletop or
“gorilla” style pods have their uses, just not here. Now it’s time for some photo editing software. Adobe Lightroom, Apple Aperture or Photoshop are handy programs to have. These will allow you to tweak your photos a bit more than the camera captured and help you get even better shots. These have learning curves all their own, but there are great online resources for getting your feet wet in digital photo editing. But, let’s try and get the best product out of the camera first, ok?