DJ Fierce, aka Juan Rodriguez, grew up in Carson City, Nev. and became the youngest DJ in Reno at the age of 14. In 1993, he was Reno’s youngest on-air radio personality (part time of course). DJ Fierce worked as a DJ in the nightclub scene for 10 years before he started his own, part-time mobile DJ company (Fierce Entertainment). He caters to the northern Nevada area and has also provided his DJ expertise in the northern California area.
1. How and when did you get started as a DJ?
I got started in Carson City in the late 80s. I primarily DJ school dances, weddings, sweet 16’s, anniversaries, corporate and holiday parties, and any other event. We have had the opportunity to provide mobile entertainment at a birthday party for someone in their late 90s and a 60th wedding anniversary—which were both a privilege to DJ for.
2. Is this a full-time job or something you do on the side?
I work for AT&T full time and work as a DJ and on-air radio personality part time. I hope and pray that one day it will turn from part time to full time.
3. What CHAUVET fixtures are included in your setup?
My setup includes the following: four Dynamo scanners, Techno Strobe 2000S, two LX5, DerbyX, KintaX, two LEDrain 56C and Swarm. Eventually I would like add Cubix, some very impressive lasers and a couple of moving heads.
4. What is your favorite fixture and why?
I have a real niche for scanners. I really enjoy their movability, effects and brightness. Moving heads are even better!
5. Best advice you can give someone just getting started in the DJ industry?
Focus on practice, professionalism, and client satisfaction. The customer comes first, not what you can do, but what you will do for the customer. They are the true word of your business. If you’re in the club, concentrate on your crowd and don’t let them leave the dance floor. You may rotate them, but don’t lose them.
6. What are your top three most requested songs?
Currently they are LMFAO “Party Rock Anthem,” Ke$HA “Blow,” and Maroon5 featuring Christina Aguilera “Moves Like Jagger.”